{"id":138992,"date":"2026-11-04T17:19:10","date_gmt":"2026-11-04T16:19:10","guid":{"rendered":"https:\/\/www.quartix.com\/?page_id=138992"},"modified":"2026-11-05T12:39:34","modified_gmt":"2026-11-05T11:39:34","slug":"safe-speed-rural-roads-guide","status":"publish","type":"page","link":"https:\/\/www.quartix.com\/en-gb\/safe-speed-rural-roads-guide\/","title":{"rendered":"What Speed Is Actually Safe on Rural 60mph Roads?"},"content":{"rendered":"\r\n<div   class=\"hero-block bighero\">\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/www.quartix.com\/content\/uploads\/2026\/04\/is-national-speed-limit-safe-on-rural-roads-quartix-research.png\" class=\"\" alt=\"A narrow country road curves through a green rural landscape under a clear sky, with a UK national speed limit sign on the left-hand side.\" srcset=\"https:\/\/www.quartix.com\/content\/uploads\/2026\/04\/is-national-speed-limit-safe-on-rural-roads-quartix-research.png 1200w, https:\/\/www.quartix.com\/content\/uploads\/2026\/04\/is-national-speed-limit-safe-on-rural-roads-quartix-research-300x225.png 300w, https:\/\/www.quartix.com\/content\/uploads\/2026\/04\/is-national-speed-limit-safe-on-rural-roads-quartix-research-1000x750.png 1000w, https:\/\/www.quartix.com\/content\/uploads\/2026\/04\/is-national-speed-limit-safe-on-rural-roads-quartix-research-768x576.png 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/>                <div class=\"hero-overlay\"><\/div>\r\n            \r\n\r\n\r\n    <div class=\"hero-content \">\r\n        <div class=\"inner limited-width\">\r\n                                                <h1 class=\"title\">What Speed Is Actually Safe on Rural 60mph Roads?<\/h1>\r\n                                <p class=\"text\">The national speed limit isn\u2019t a safe-speed benchmark. Our analysis of millions of journeys shows what drivers really do on rural roads, and what it means for managing risk in your fleet.<\/p>                                        <div class=\"buttons\">\r\n                    <a href=\"#guide\" class=\"btn btn-green btn-inline\"  title=\"GET THE GUIDE\">GET THE GUIDE<\/a>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n<\/div>\n\n\r\n<div   class=\"hero-block smallhero landing-cta\">\r\n            <div class=\"hero-overlay greybg\"><\/div>\r\n        <div class=\"hero-content greybg noimage\">\r\n        <div class=\"inner\">\r\n            <h2 class=\"title\">Driving below the limit doesn\u2019t always mean driving safely<\/h2>            <div class=\"author\"><p dir=\"ltr\">Rural roads carry 43% of England\u2019s traffic but account for 57% of all road deaths and 68% of car occupant deaths. Yet most single carriageways still carry a 60mph limit, whether they\u2019re straight, narrow or full of blind bends.<\/p>\n<p dir=\"ltr\">Our guide uses real vehicle tracking data to show how drivers actually behave on these roads, and why a safe speed is a very different thing from a legal one.<\/p>\n<\/div>            <div class='landingctalist centrelist'><ul class='ticks fa-ul' style=''><li><span class='fa-li'><i class='fas fa-check-circle'><\/i><\/span>Understand the risk: See why rural roads are the most dangerous road type in England<\/li><li><span class='fa-li'><i class='fas fa-check-circle'><\/i><\/span>See the real picture: Learn what speeds drivers choose on over 1.8 million road segments<\/li><li><span class='fa-li'><i class='fas fa-check-circle'><\/i><\/span>Manage it better: Find out how relative speed scores highlight risks that a posted speed limit would hide<\/li><\/ul><\/div>            \r\n                            <div class=\"buttons\">\r\n                    <a href=\"#guide\" class=\"btn btn-green\" target=\"_blank\" title=\"GET THE GUIDE\">GET THE GUIDE<\/a>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n<\/div>\n\n\r\n\r\n<div  class=\"landingpageouter\" style=\"background-color:#ffffff ;\">\r\n    <div class=\"landingpagecolsblock twocols4060 \">\r\n        <div class=\"col1\">\r\n                        <h2 class=\"\">What&#8217;s in the guide?<\/h2>            <div class='wysiwyg'><p dir=\"ltr\">Our guide walks you through:<\/p>\n<ul dir=\"ltr\">\n<li><strong>The most dangerous road type:<\/strong> The key statistics on rural road collisions, and why even small speed reductions matter (every 1mph off average speed cuts collision risk by 5%).<\/li>\n<li><strong>How speed limits are set:<\/strong> Why 60mph applies to so many very different roads, and what really influences the way we drive.<\/li>\n<li><strong>What the data reveals:<\/strong> Top speeds on 60mph roads, compared across rural and other road types.<\/li>\n<li><strong>A better measure of safety:<\/strong> How Quartix SafeSpeed and relative speed scores show how far a driver\u2019s speed deviates from what\u2019s safe on the roads they use.<\/li>\n<\/ul>\n<\/div>        <\/div>\r\n        <div class=\"col2\">\r\n            <div class=\"responsivemedia\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.quartix.com\/content\/uploads\/2026\/04\/is-60-mph-speed-safe-on-rural-roads-quartix-research-768x576.png\" class=\"\" alt=\"Aerial view of a white car driving on a winding mountain road bordered by rocky terrain and patches of grass.\" srcset=\"https:\/\/www.quartix.com\/content\/uploads\/2026\/04\/is-60-mph-speed-safe-on-rural-roads-quartix-research-768x576.png 768w, https:\/\/www.quartix.com\/content\/uploads\/2026\/04\/is-60-mph-speed-safe-on-rural-roads-quartix-research-300x225.png 300w, https:\/\/www.quartix.com\/content\/uploads\/2026\/04\/is-60-mph-speed-safe-on-rural-roads-quartix-research-1000x750.png 1000w, https:\/\/www.quartix.com\/content\/uploads\/2026\/04\/is-60-mph-speed-safe-on-rural-roads-quartix-research.png 1200w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/div>        <\/div>\r\n            <\/div>\r\n<\/div>\r\n\n\n\r\n\r\n<div  class=\"landingpageouter\" style=\"background-color:#ffffff ;\">\r\n    <div class=\"landingpagecolsblock twocols4060 swap-content\">\r\n        <div class=\"col1\">\r\n                        <h2 class=\"\">Who is this guide for?<\/h2>            <div class='wysiwyg'><p dir=\"ltr\">Designed for anyone responsible for people who drive for work. It\u2019s ideal if you:<\/p>\n<ul dir=\"ltr\">\n<li>Manage a fleet that regularly uses rural or unclassified roads<\/li>\n<li>Want to reduce collision risk and the cost of incidents<\/li>\n<li>Need a more meaningful measure of driver risk than speed limit compliance alone<\/li>\n<\/ul>\n<\/div>        <\/div>\r\n        <div class=\"col2\">\r\n            <div class=\"responsivemedia\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"800\" src=\"https:\/\/www.quartix.com\/content\/uploads\/2026\/10\/UK-Safe-Speed-Guide-Cover-768x960.png\" class=\"\" alt=\"Quartix infographic titled \u201cWhat speed is actually safe on rural 60mph roads?\u201d featuring a rural road scene and data showing that 34mph is the top speed on these routes for vehicle tracking on the go.\" srcset=\"https:\/\/www.quartix.com\/content\/uploads\/2026\/10\/UK-Safe-Speed-Guide-Cover-768x960.png 768w, https:\/\/www.quartix.com\/content\/uploads\/2026\/10\/UK-Safe-Speed-Guide-Cover-240x300.png 240w, https:\/\/www.quartix.com\/content\/uploads\/2026\/10\/UK-Safe-Speed-Guide-Cover-800x1000.png 800w, https:\/\/www.quartix.com\/content\/uploads\/2026\/10\/UK-Safe-Speed-Guide-Cover-864x1080.png 864w, https:\/\/www.quartix.com\/content\/uploads\/2026\/10\/UK-Safe-Speed-Guide-Cover.png 1080w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/div>        <\/div>\r\n            <\/div>\r\n<\/div>\r\n\n\n    <div class=\"button-container centre\">\r\n<a href=\"#guide\" class=\"btn pagebuilder-btn btn-green btn-\" title=\"GET THE GUIDE\" target=\"_blank\">GET THE GUIDE<\/a>\r\n<\/div>\r\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\r\n<div   class=\"hero-block smallhero\">\r\n            <div class=\"hero-overlay greybg\"><\/div>\r\n    \r\n\r\n\r\n    <div class=\"hero-content greybg noimage\">\r\n        <div class=\"inner\">\r\n                            <p class=\"title stylelikeh3\">\u201cI think the kind of rich data that businesses can pull from systems such as Quartix is invaluable. I\u2019ve always liked Quartix\u2019s SafeSpeed feature. We know that speed is a significant cause of collisions and certainly makes them more serious.\u201d<\/p>                <div class=\"author\"><p class=\"cvGsUA direction-ltr align-center para-style-body\"><strong>Mark Cartwright<\/strong>, Head of Commercial Vehicle Incident Prevention, National Highways<\/p>\n<\/div>                                <\/div>\r\n    <\/div>\r\n<\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 id=\"guide\" class=\"wp-block-heading\">Get your copy of the guide<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Find out what a safe speed really looks like on the UK\u2019s rural roads, and how to spot the drivers who take the biggest risks.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <div class=\"button-container \">\r\n<a href=\"https:\/\/go.marketing.quartix.com\/What_is_a_Safe_Speed_on_Rural_Roads_Quartix_Research_2026\" class=\"btn pagebuilder-btn btn-green btn-light\" title=\"GET THE GUIDE\" target=\"_blank\">GET THE GUIDE<\/a>\r\n<\/div>\r\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1350\" src=\"https:\/\/www.quartix.com\/content\/uploads\/2026\/10\/UK-Safe-Speed-Guide-Cover.png\" alt=\"Quartix infographic titled \u201cWhat speed is actually safe on rural 60mph roads?\u201d featuring a rural road scene and data showing that 34mph is the top speed on these routes for vehicle tracking on the go.\" class=\"wp-image-138996\" style=\"width:343px;height:auto\" srcset=\"https:\/\/www.quartix.com\/content\/uploads\/2026\/10\/UK-Safe-Speed-Guide-Cover.png 1080w, https:\/\/www.quartix.com\/content\/uploads\/2026\/10\/UK-Safe-Speed-Guide-Cover-240x300.png 240w, https:\/\/www.quartix.com\/content\/uploads\/2026\/10\/UK-Safe-Speed-Guide-Cover-800x1000.png 800w, https:\/\/www.quartix.com\/content\/uploads\/2026\/10\/UK-Safe-Speed-Guide-Cover-768x960.png 768w, https:\/\/www.quartix.com\/content\/uploads\/2026\/10\/UK-Safe-Speed-Guide-Cover-864x1080.png 864w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 id=\"h-your-vehicle-tracking-faqs\" class=\"wp-block-heading\">Your vehicle tracking FAQs<\/h2>\n\n\n\r\n<section  class=\"qtx-pagebuilder-section qtx-pagebuilder-section-accordion\">\r\n            <div class=\"accordion noboxes\" id=\"acc337006784\">\r\n                                            <div class=\"accordion-item\">\r\n                    <button class=\"accordion-title\"><span class=\"arrow\"><\/span>What is a \u201csafe speed\u201d?<\/button>\r\n                    <div class=\"accordion-content\"><p>In our analysis, <a href=\"https:\/\/www.quartix.com\/en-gb\/vehicle-tracking\/safespeed\/\">SafeSpeed<\/a> is the speed below which 90% of tracked vehicles travel on a given road, rounded to the nearest 10mph. It reflects the speed drivers collectively judge safe for that road\u2019s layout, visibility and conditions.<\/p>\n<\/div>\r\n                <\/div>\r\n                                            <div class=\"accordion-item\">\r\n                    <button class=\"accordion-title\"><span class=\"arrow\"><\/span>How did Quartix collect this data?<\/button>\r\n                    <div class=\"accordion-content\"><p>We analysed millions of journeys across over 1.8 million segments of UK 60mph single carriageways, using only roads with 100+ speed datapoints recorded over the last year. Rural roads were defined using OpenStreetMap filters: tertiary or unclassified, single carriageway, two-way and unlit.<\/p>\n<\/div>\r\n                <\/div>\r\n                                            <div class=\"accordion-item\">\r\n                    <button class=\"accordion-title\"><span class=\"arrow\"><\/span>What are relative speed scores?<\/button>\r\n                    <div class=\"accordion-content\"><p>The SafeSpeed database powers Quartix\u2019s driver behaviour scores. A relative speed score measures how far a driver\u2019s speed deviates from the SafeSpeed of the roads they use. The higher the score, the greater the risk. <a href=\"https:\/\/www.quartix.com\/en-gb\/vehicle-tracking\/safespeed\/\">Learn more about SafeSpeed<\/a>.<\/p>\n<\/div>\r\n                <\/div>\r\n                                            <div class=\"accordion-item\">\r\n                    <button class=\"accordion-title\"><span class=\"arrow\"><\/span>Why not just use the posted speed limit?<\/button>\r\n                    <div class=\"accordion-content\"><p>On many rural roads, a driver can travel well below 60mph and still be going too fast for the conditions. Measuring against the limit alone hides that risk.<\/p>\n<\/div>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/section>\r\n<script nonce=\"\" nonce=\"\">\r\ndocument.addEventListener(\"DOMContentLoaded\", function(){\r\n    var titles = document.getElementById (\"acc337006784\").getElementsByClassName(\"accordion-title\");\r\n    for (var i = 0; i < titles.length; i++) {\r\n        if ( i == (parseInt(-1 ))) {\r\n            titles[i].classList.add(\"active\");\r\n            titles[i].nextElementSibling.style.maxHeight = titles[i].nextElementSibling.scrollHeight + \"px\";\r\n        }\r\n    }\r\n});\r\n\r\nvar titles = document.getElementById (\"acc337006784\").getElementsByClassName(\"accordion-title\");\r\nfor (var i = 0; i < titles.length; i++) {\r\n    titles[i].addEventListener(\"click\", function() {\r\n        if (\"openone\" == \"openone\") {\r\n            if(this.classList.contains(\"active\")) {\r\n                this.classList.toggle(\"active\");\r\n                this.nextElementSibling.style.maxHeight = null;\r\n            }\r\n            else {\r\n                document.querySelectorAll('#acc337006784 .accordion-title').forEach(el => el.classList.remove('active'));\r\n                document.querySelectorAll('#acc337006784 .accordion-content').forEach(el => el.style.maxHeight = null);\r\n                this.classList.toggle(\"active\");\r\n                var panel = this.nextElementSibling;\r\n                if (this.classList.contains(\"active\")) {\r\n                    panel.style.maxHeight = panel.scrollHeight + \"px\";\r\n                } else {\r\n                panel.style.maxHeight = null;\r\n                }\r\n            }\r\n        }\r\n        else {\r\n            this.classList.toggle(\"active\");\r\n            var panel = this.nextElementSibling;\r\n            if (this.classList.contains(\"active\")) {\r\n                panel.style.maxHeight = panel.scrollHeight + \"px\";\r\n            } else {\r\n            panel.style.maxHeight = null;\r\n            }\r\n        }\r\n    });\r\n}\r\n<\/script>\n\n\r\n<div   class=\"hero-block smallhero\">\r\n    <img loading=\"lazy\" decoding=\"async\" width=\"1040\" height=\"447\" src=\"https:\/\/www.quartix.com\/content\/uploads\/2025\/01\/tracking-on-the-go-banner-1.png\" class=\"\" alt=\"A white van speeds down a city street, seamlessly captured through vehicle tracking on the go, with motion blur emphasizing its rapid pace and the surrounding buildings slightly blurred in its wake.\" srcset=\"https:\/\/www.quartix.com\/content\/uploads\/2025\/01\/tracking-on-the-go-banner-1.png 1040w, https:\/\/www.quartix.com\/content\/uploads\/2025\/01\/tracking-on-the-go-banner-1-300x129.png 300w, https:\/\/www.quartix.com\/content\/uploads\/2025\/01\/tracking-on-the-go-banner-1-1000x430.png 1000w, https:\/\/www.quartix.com\/content\/uploads\/2025\/01\/tracking-on-the-go-banner-1-768x330.png 768w\" sizes=\"auto, (max-width: 1040px) 100vw, 1040px\" \/>                <div class=\"hero-overlay\"><\/div>\r\n            \r\n\r\n\r\n    <div class=\"hero-content \">\r\n        <div class=\"inner\">\r\n                            <p class=\"title stylelikeh3\">Want to manage driver risk based on what\u2019s actually safe, not just what\u2019s legal? Discover Quartix driver behaviour monitoring and SafeSpeed scoring.<\/p>                                                        <div class=\"buttons\">\r\n                    <a href=\"\/en-gb\/request-a-quote\/\" class=\"btn btn-green btn-inline\" target=\"_blank\" title=\"Get a quote\">Get a quote<\/a>\r\n                <\/div>\r\n                    <\/div>\r\n    <\/div>\r\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is the speed limit a safe speed? Quartix data from 1.8 million road segments shows drivers rarely reach 60mph on rural roads. Get the free guide.<\/p>\n","protected":false},"author":221,"featured_media":139009,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/landing-pagebuilder.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"topic":[1849],"qtx_campaign":[],"class_list":["post-138992","page","type-page","status-publish","has-post-thumbnail","hentry","topic-efficiencies-savings"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Speed Is Actually Safe on Rural 60mph Roads? A Guide - UK - UK<\/title>\n<meta name=\"description\" content=\"Is the speed limit a safe speed? Quartix data from 1.8 million road segments shows drivers rarely reach 60mph on rural roads. Get the free guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.quartix.com\/en-gb\/safe-speed-rural-roads-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Speed Is Actually Safe on Rural 60mph Roads?\" \/>\n<meta property=\"og:description\" content=\"Is the speed limit a safe speed? Quartix data from 1.8 million road segments shows drivers rarely reach 60mph on rural roads. 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