4 Unexpected Ways Your Business Can Benefit from Geofencing

12 January 2023

If your vehicles need to be either in or out of certain areas at defined times, you’ve likely already discovered the benefits of geofencing.

This feature lets you draw geographic zones and establish the rules for each zone.  In mandatory mode, the vehicles must be inside the defined zone during the designated times; in prohibited mode, they must not enter the zone.   If the geofencing rules are broken, an alert will be emailed so that the behaviour can be investigated and corrected right away.

The aim of geofencing is to give you peace of mind when it comes to your vehicle’s whereabouts.  But there are other, less well-known benefits that geofencing could bring your business.  Here are just four:

Monitoring your bottom line

Ensuring that the overall costs of your business are as low as possible is a pressing concern in today’s economy. While there are many ways that vehicle tracking can help you bring down those costs (monitoring idling, reducing driving overlap, minimising the risk of expensive repairs, just for example) geofencing has a part to play, as well. 

If your company makes regular trips to waste sites and recycling centres, you are aware of how the fees for such places can add up fast and cut into your profits. As you are charged by the weight of your rubbish, you want to ensure that you only pay for exactly what you bring to the site.

One way to monitor this is to create a geofence around the site or centre. When your vehicles enter the site, you’ll be alerted and will know exactly how many trips have been made. Since you also know how much weight your vehicles can carry in one trip, when your invoice arrives, you can see if you are being overcharged by comparing the information from Quartix with what the site has recorded. You can also check to see if any employees are using your account to get rid of their personal items on separate trips. 

Watch a quick demo and see how easy it is to set up a geofence.

Vehicle tracking geofencing feature

Compliance with emission zone regulations

In the global effort to reduce the effects of climate change, the governments of many metropolitan areas where traffic and pollution are a growing problem have created low emission zones.  These laws impose hefty charges for certain types of vehicles operating within those areas at established times of the day.  One famous example is London’s ULEZ, or Ultra Low Emission Zone.

Geofencing is a handy tool if you do not want your vehicles to enter those low emission zones.  By setting up the zones as ‘Prohibited’ during the times that charges will occur, you ensure that, should your drivers enter the zone, you will receive an emailed alert.  You can even keep track of the number of charges accrued by checking how many times it was necessary to go into those zones, helping you keep an eye on costs.

Looking for other ways to help the environment?  Get a free copy of our Eco-driving guide.

Improving overall efficiency

Geofencing can help you ensure that your business is running efficiently by providing you with another way to monitor your fleet’s daily routine.  If your vehicles come and go from your depot or office throughout the day to restock or unload, you can establish a geofence around the site and get an alert when a vehicle enters and departs.  Along with reporting tools, like our time on site report, and with the goal of keeping turnaround times low, you will be able to identify sites that have a poor performance record, where it takes longer for vehicles to get back out on the road. Those sites can be restructured or retrained, to ensure that your operations are running as smooth as possible.

Making customer service a priority

Geofencing can make your customer service stand out from other businesses.  Geofencing alerts can be sent to multiple email addresses, including your customers.  If you regularly deliver goods or provide services to a particular customer, you can establish a geofence that extends a kilometre around their site.  They will then receive an alert when your driver crosses into their zone.  Your customer will be better prepared to meet your driver, eliminating unexpected arrivals or delays.

There are many more ways you can use geofencing to the benefit of your business.  Find out more by contacting us today!

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